Marian Rivera took to social media to explain why teachers and students get discounted tickets for “Balota” at the cinemas.

On Instagram, the Kapuso Primetime Queen shared a photo of herself in character as Teacher Emmy in the Cinemalaya film.

In the caption, Marian explained that every film serves a different purpose, and the mission of “Balota” is to open people’s eyes to the ability of teachers and students to shape a better society for the Philippines.

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“Kita rin sa reactions ng mga teachers na nakapanood na na-inspire sila at nakita nila ang sarili nila kay Teacher Emmy,” Marian wrote.

“Kaya nga halos triple ang nanood noong Sabado, nadadagdagan ang screening time at dumadami ang nanonood araw-araw,” she added.

Marian ended her post by underscoring how the film industry has been integral to the arts and our culture.

“Palawakin sana natin ang ating isip tungkol sa pag-appreciate nito,” she concluded.

After its successful run during this year’s Cinemalaya Film Festival, “Balota” has returned to Philippine cinemas this month with a new cut.

Marian’s highly praised performance as Teacher Emmy led her to win the Best Actress trophy at the Cinemalaya awards night. She shared the honor with Gabby Padilla.